Starting from the dream of a young man from Bogor to start a business, until finally the SENNA brand was created. The business that started since this pandemic was created to create jobs and empower local communities who are in a slump. About a year during the pandemic is used as a time to research everything that customer needs, trends, and guarantees quality. SENNA is a wooden watch brand that is a masterpiece of the younger generation of Indonesia, made of native Indonesian wood, and has a unique shape so that it is chic and matches your every style. Inspired by the culture, richness of flora, and fauna that exist in Indonesia, each product has its meaning to tell the story of the beauty and benefits that we find in this beloved country.